How Todd Snyder increased RPV by 10% with Malachyte
By replacing static, repetitive carousels with adaptive, cross-category recommendations — Todd Snyder transformed their PDP from transactional to inspirational.
The challenge: When taste matters, duplication kills discovery
Todd Snyder's PDP sits at the center of its digital business — high-intent traffic from editorial campaigns, email, and social lands directly on product pages. But their existing carousel was constrained by legacy logic:
High variant and color duplication
Near-identical SKUs appearing side-by-side, creating visual repetition with low incremental value.
Same-category repetition
Static rules created loops: shirt → shirt → shirt — limiting cross-category discovery.
No outfit-level intelligence
Recommendations missed the 'complete the look' opportunity that premium menswear demands.
Transactional, not inspirational
Shoppers were seeing more of the same — not what to wear next. The PDP had lost its editorial feel.
"We needed to preserve brand integrity while unlocking more value per session. The carousel had to feel like Todd Snyder — curated, not algorithmic."
— E-Commerce Team, Todd Snyder
The Solution: The Golden Path
Todd Snyder didn't overhaul everything at once. They followed a phased rollout designed to prove impact quickly and expand with confidence.
Fix the highest-impact surface
Adapt experiences in session
Expand across the journey
Put teams in control
PDP Carousel Transformation
Malachyte replaced Todd Snyder's static PDP carousel with a live, session-based recommendation engine designed specifically for premium retail. Importantly, nothing else changed — no new creative, no PDP redesign, no merchandising rules added. Only the recommendation logic changed.
What Malachyte Did on the PDP
Variant-aware normalization
Prevents repeated colors and near-identical SKUs from cluttering the carousel
Cross-category pairing logic
Shirts paired with layers, outerwear, footwear, and accessories
In-session intent signals
Clicks, scrolls, and dwell time influence ranking instantly
"Complete the Look" intelligence
Editorial-style product relationships, not generic co-occurrence
PDP Before / After Carousel
Anchor Product
Italian Suede Dylan Jacket
$998
Complete the Look
Italian Suede Dylan Jacket
$998
Italian Suede Dylan Jacket
$998
Silk-Cotton Sweater Jacket
$348
Melrose Sweater Jacket
$328
Measured impact
Revenue per Visitor
Add-to-Cart Rate
Rec Conversions/Visitor
Key Insight
Each scroll and interaction subtly reshaped what appeared next — without the shopper ever noticing the system working.
What's Coming Next
With PDP personalization proven, Todd Snyder is positioned to extend the same intelligence across higher-leverage discovery surfaces — starting with search and unified merchandising.
Expanding to
Intent-Aware Search
Gift query understanding, semantic bridging, real-time behavior adaptation
Unified Merchandising
Strategic inputs propagate instantly across search, PDP, cart, and email
Intent-Aware Search
"Gift for husband" now surfaces grooming kits, accessories, giftable apparel. Semantic bridging connects "checkered shirt" to plaid, flannel, textured weaves.
Semantic Search
Example 1 of 2
Legacy Recommendations
No results found
No products named "gift for husband" found
MIQ Cold Start
Italian Suede Dylan Jacket
$998
Made in Italy Cashmere Sweater Polo
$998
Italian Leather Braided Belt
$188
Nomad Boot
$278
Unified Merchandising
Set strategic inputs (boost new launches, suppress out-of-stock) and let MIQ intelligently fill the gaps with personalization across all customer touchpoints.
Unified Merchandising Experience
Every surface learns together
Merchandising Controls
Prioritize new arrivals across all surfaces by 11%
Reduce out-of-stock visibility by 0%
Prioritize products with higher margins by 50%
Search Results
Merchandising rules apply to search and category results
Unified Learning: Merchandising changes apply instantly across search, category, product pages, cart, and email—all surfaces stay synchronized.
Key Insight
This opens the door to eliminating dead-end searches, capturing high-intent gifting traffic, and synchronizing merchandising across all customer touchpoints.
The Bigger Picture
PDP personalization proved that discovery quality directly drives revenue. Search, PLPs, and homepage discovery are natural next steps — all powered by the same intelligence layer.
What's next
Homepage recommendations
Personalized landing experience for returning visitors
Category page optimization
Intent-aware sorting and filtering
Cross-journey consistency
Unified intelligence across every touchpoint
Multi-Carousel Discovery
Airbnb-inspired browsing experience
Airbnb-inspired layouts with multiple contextual carousels that continuously re-rank products based on real-time shopper signals. Every scroll updates the experience.
Live Re-ranking
Products and carousels shuffle based on real-time behavior signals
Multiple Contexts
"Trending", "Complete the Look", "Recommended for You"
Browse & Compare
Easy horizontal scrolling lets shoppers explore categories naturally
Trending
#1Italian Suede Dylan Jacket
$998
Sea Soft Irish Linen Shirt
$158Complete the Look
#1Slim Fit 5-Pocket Chino
$148
Cotton-Cashmere Crewneck
$228Recommended for You
#1Italian Leather Braided Belt
$188Nomad Boot
$278Key Insight
Discovery quality directly drives revenue. Editorial integrity and performance can coexist.